Guess the Logo: 40 Brand Logo Questions
Updated July 23, 2026
Logos are designed to be unforgettable — but can you name the brand from the design alone? Here are 40 “guess the logo” questions with answers, each describing a famous logo for you to identify, from the instantly obvious to the genuinely tricky. Test yourself, then try the live quiz at the end.
Easy logos
Brands you’d recognise in a heartbeat.
1A half-eaten apple, usually silver or black.Reveal
AnswerApple2A golden “M” shaped like two arches.Reveal
AnswerMcDonald's3A white “swoosh” tick, often on shoes.Reveal
AnswerNike4A blue bird in mid-flight (now an “X”).Reveal
AnswerTwitter / X5Four coloured overlapping circles (or a rainbow word).Reveal
AnswerGoogle6A white script wordmark on a red background, fizzy drink.Reveal
AnswerCoca-Cola7A blue “f” on a white square.Reveal
AnswerFacebook8A play button made of red and white.Reveal
AnswerYouTube
Medium logos
You’ll need to think for a second.
1Three parallel stripes forming a mountain shape, sportswear.Reveal
AnswerAdidas2A mermaid (twin-tailed siren) in a green circle.Reveal
AnswerStarbucks3An arrow pointing from A to Z under a smile.Reveal
AnswerAmazon4A bitten-into rounded square with a lowercase letter, streaming.Reveal
AnswerSpotify (green circle with sound waves)5A blue-and-yellow wordmark, flat-pack furniture.Reveal
AnswerIKEA6A prancing horse on a yellow shield, cars.Reveal
AnswerFerrari7Interlocking “LV” letters, luxury fashion.Reveal
AnswerLouis Vuitton8A red bullseye/target shape, US retail.Reveal
AnswerTarget
Hard logos
The ones that catch people out.
1A hidden arrow between the “E” and “x” in the wordmark, delivery.Reveal
AnswerFedEx2A hidden bear inside a mountain, chocolate from Switzerland.Reveal
AnswerToblerone3A logo whose negative space forms a “31”, ice cream.Reveal
AnswerBaskin-Robbins4A logo with a hidden gorilla and lion in the letters, safari-themed? (Hint: it’s actually a wildlife charity panda).Reveal
AnswerWWF (the giant panda)5Overlapping “C”s, French luxury fashion.Reveal
AnswerChanel6A single blue bird? No — three stripes and a globe, telecom.Reveal
AnswerThis describes many — a globe with a bird is Twitter’s old logo7A logo shaped like a stylised “VAIO” showing analog-to-digital, electronics.Reveal
AnswerVAIO (Sony)8A logo whose “Amazon” smile doubles as an arrow — what does the arrow signify?Reveal
AnswerThat Amazon sells everything from A to Z
Think you actually know your stuff? There’s a live General Knowledge quiz further down — 7 questions, ten seconds each.
Jump to the quiz ↓Frequently asked questions
What famous logos have hidden images?
Some classics: FedEx hides an arrow between the “E” and “x”, Toblerone hides a bear in its mountain, Baskin-Robbins hides a “31” in its initials, and the Amazon smile doubles as an arrow from A to Z.
Why are logos so easy to remember?
Great logos use simple shapes, bold colour and often a hidden idea, so the brain encodes them fast — which is exactly what makes “guess the logo” such a fun quiz format.
Think you can do better?
7 live General Knowledge questions · 10s each · see where you rank.
So… how well do you actually know General Knowledge?
You just read the guide. Time to prove it — and find out where you’d land on the Quelo leaderboard.